Google Analytics February 2019 Update

What’s New With Google Analytics this Month?

If you use Google as a marketing tool, then you hopefully have a connected Google Analytics Account.

This Month Google continues to extend what the service includes and can connect to.

Dynamic audiences in Google Analytics for Firebase

Better Connections for Google Analytics 360 Salesforce Sales Cloud 

A New Optimize Interface is now Available

For those of you new to Optimize, this a service, that is now free (as of 2017).  Optimize is a website testing and experimentation platform.  It allows A/B testing and much more.  You can learn more at

https://marketingplatform.google.com/about/optimize/

 

 

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