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More Mobile Growth in 2018

Mobile Growth (Even More!) It’s no secret that the growth of mobile devices has been on marketer’s radar in the last few years. In the advent of the availability of smartphone technology and rapidly changing and updating screen sizes, chances are that any given member of your target audience has a smartphone. It is expected“More Mobile Growth in 2018”

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Is Search Engine Submission Necessary?

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they“Is Search Engine Submission Necessary?”

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Unicorns, Dragons, and Airpods Oh My!

The Elusive Unicorn Frappuccino I for one, did not get to taste a Unicorn Frappuccino® .  Here in Central Ohio, rumors of getting one, was on par with a Cleveland Browns win.  But the mania to find them even over took our small pocket of the Midwest.  People scouring their social media to see where“Unicorns, Dragons, and Airpods Oh My!”

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How Healthy is Your Site?

Do you have a Healthy Website? Is it compatible with the latest Google Updates? It is viewable on different platforms? Is it Fast enough? Before you give out your credit card to the next telemarketer who calls you, try these few steps . 1.  Stop and Take a Deep Breath. 2.  Check our Mobile Compatibility“How Healthy is Your Site?”

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All I need to know about SEO I Learned in Kindergarten

“Anything can happen, Anything can be” – Where the Sidewalk Ends Having good page ranking and strong search engine results for your business can be a maddening misadventure, but it doesn’t always have to be.  In fact, having good page Search Engine results doesn’t have to require a $1,000 plus budget or a book of spells“All I need to know about SEO I Learned in Kindergarten”

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Can Any Inbound Linking Hurt My Ranking?

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any“Can Any Inbound Linking Hurt My Ranking?”

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The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor“The Importance of Anchor Text in Back-links”

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Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines“Absolute Links vs. Relative Links – SEO Value”

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Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the“Incorporation of Company Branding and SEO”

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Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for“Strategic Use of Images in Search Engine Optimization”

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